Send contacts an email with an opt-out link to manage their subscription preferences

Last updated: October 13, 2020

Applies to:

All products and plans

All marketing emails include a link in the email footer for contacts to manage their subscription preferences. You can also add an opt-out link directly in the body of your email with a HubL token.

  • In your HubSpot account, navigate to Marketing > Email.
  • Hover over an existing email draft and click Edit. Or create a new email.
  • In the email body, highlight the text you'd like to link to your the opt-out page, then click the link icon link.
  • In the dialog box, enter {{unsubscribe_link}} and click Add link.

When recipients click this unsubscribe link, they'll be directed to a page where they can update their email communication preferences.

Please note: Due to the way the unsubscribe link works in tandem with contact identity tracking, you will not be able to fully verify that the link works in a preview of the email. if you want to test out the unsubscribe link, you can send a test email to yourself, then click the link in the test email you receive.