Understand HubSpot Credits and billing

Last updated: February 13, 2026

Available with any of the following subscriptions, except where noted:

• Marketing Hub  Starter, Professional, Enterprise
• Sales Hub  Starter, Professional, Enterprise
• Service Hub  Starter, Professional, Enterprise
• Data Hub  Starter, Professional, Enterprise
• Content Hub  Starter, Professional, Enterprise

• HubSpot Credits required

HubSpot Credits are required for certain usage-based features, such as Customer Agent. Credits are only used when specific actions are performed, like executing a Breeze action in a workflow or when an automated or recurring action consumes credits. 

HubSpot accounts on seat-based pricing receive a set number of included monthly credits. If you need more credits, you can purchase additional capacity packs. You can also use overages to handle seasonal usage. Review which actions consume credits and their rates in HubSpot's Product & Services catalog.

To help manage costs, you can set a maximum monthly credit limit and receive notifications as you approach your limit. These tools help you monitor your usage and avoid unexpected charges. 

Key billing terms

• Monthly credits: HubSpot Credits reset every month, aligned with the start date of your usage period.
• No rollovers: unused credits expire at the end of each usage period and do not roll over to the next month. 
• Reset date: HubSpot Credits reset on the first day of your usage period. 
• Automatic upgrades: after you purchase additional HubSpot Credits, exceeding your credit limit will trigger an automatic upgrade to a higher credit tier for the remainder of your contract. If you have turned on overages, review the section about overages.
  
• Downgrades: you can only cancel or downgrade your additional HubSpot Credits capacity packs at the end of your contractual commitment term. To do this, reach out to HubSpot Support before your renewal date.
  

Included credits

All HubSpot accounts on the seats-based pricing model receive included HubSpot Credits. The number of included HubSpot Credits depends on your highest HubSpot subscription tier. Credits aren't combined across multiple HubSpot subscriptions. For example, if you’re subscribed to both Marketing Hub Professional and Sales Hub Enterprise, your highest HubSpot subscription tier is Enterprise. Learn how many HubSpot Credits are included in your account, based on your highest HubSpot subscription tier. 

In addition to included HubSpot Credits (and any Breeze Intelligence Credits that transitioned), you can buy additional HubSpot Credits as needed. Learn more about purchasing additional HubSpot Credits.

Features using credits

Permissions required Only users with paid seats (Core Seats, Sales Seats, Service Seats, and Commerce Seats) and Partner Seats can use HubSpot Credits. Free users and View-only Seat users cannot use HubSpot Credits.

The features with HubSpot Credits you have access to depend on your highest HubSpot subscription tier. As of Nov. 10, 2025, all accounts are required to use HubSpot Credits for Prospecting Agent, AI actions in workflows, and Data Studio syncs. However, accounts that activated Prospecting Agent prior to Aug. 29, 2025 can continue to use it at no additional cost until March 3, 2026.

To help you identify which features consume HubSpot Credits, there are HubSpot Credits icons within HubSpot. These icons show you which features use credits now or will use them in the future. 

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Please note: features currently in beta may consume credits in the future, and credit rates may change as features evolve. While we aim to provide a 30-day notice before beta features begin consuming credits, this may not be possible given the rapid pace of beta development. All beta features are subject to the HubSpot Beta Services Terms.

To learn more about which features require HubSpot Credits and the number of credits each feature uses, refer to HubSpot’s Products & Services catalog.

Credit overage settings

By default, when you have used all your included credits and have not purchased additional HubSpot Credits capacity packs, any usage-based features will pause until your next reset date or until you purchase additional HubSpot Credits capacity packs. 

If you purchase additional HubSpot Credits capacity packs, you can choose between two credit overage settings: auto-upgrades and pay-as-you-go overages. Auto-upgrades automatically upgrade your account to the next HubSpot Credits capacity pack based on usage. Pay-as-you-go overages use HubSpot's current overage rates for each credit used beyond your monthly limit. 

To manage your usage, you can also set a maximum monthly credit limit.

While you can change your credit overage settings at any time, when the change takes effect depends on whether you've used credits during the current usage period. For example:

• • If you have used credits during the current usage period, your settings will change at the start of the next usage period.
  • If you haven't used credits during the current usage period, the billing change will take effect immediately. 

Auto-upgrades

By default, when you’ve purchased additional credits and reach your monthly credit limit, your account will automatically be upgraded to include a higher HubSpot Credits capacity pack that reflects your usage for the rest of your commitment term. You can change the default setting by turning on overages instead. 

For example, if you're an Enterprise customer with a 5,000 included HubSpot Credits, and you have purchased an additional 1,000 HubSpot Credits capacity pack, your plan has a total of 6,000 HubSpot Credits per month. If you use 6,500 HubSpot Credits in a usage cycle, an extra 1,000 HubSpot Credit capacity pack will be automatically added to your subscription, increasing your monthly limit to 7,000 HubSpot Credits for the remainder of your contract. You can only downgrade your HubSpot Credits tier at the end of your contractual commitment term. 

Pay-as-you-go overages

By turning on the setting for overages, you'll be charged HubSpot's current overage rates for each credit used beyond your monthly limit. On your reset date, your account will automatically go back to your original monthly credit limit, rather than remaining at the higher credit tier for the remainder of your commitment term. 

Before getting started with overages, please note the following: 

• To use overages, you must first buy additional HubSpot Credits. If you only have included credits, you won't be able to access overages. 
• If you want to switch from automatic upgrades to overages, you must turn on the setting for overages.
• Overages are billed on a monthly basis, in arrears, in increments of 10 HubSpot Credits, rounding down. 
• You'll receive a separate HubSpot invoice for your overage charges at the end of your monthly usage period. Payment is due in accordance with your existing payment terms. 

To turn on overages:

1. In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
2. Click the Usage & Limits tab. 
3. On the HubSpot Credits tab, click Manage credit settings. 

Please note: to access the Manage credit settings, you must first buy additional credits by clicking Add credits. 

4. On the Choose your credit overage setting page, click Pay-as-you-go. Then click Next. At the bottom of the page you’ll be informed of when the changes take effect. 

5. On the Set a maximum monthly credit limit page, set a maximum monthly credit limit. Or select Don’t set a limit to skip this step. Then, credit-consuming features will continue uninterrupted. Then click Next.
6. On the Review your credit setting page, review your selection. Click Save.

Set a maximum monthly credit limit

After you've purchased additional credits, set a maximum monthly credit limit. This will allow you to set the maximum amount of credits that your HubSpot account can consume each month. If your usage reaches this limit, any feature requiring credits will be paused until the next monthly cycle or you can choose to increase your limit. Super Admins or Billing Admins will receive notifications as your account approaches or reaches the limit. 

Please note: for accounts that only have included credits and haven't purchased additional credits, any usage-based features will pause when all included credits run out. They will start again on your next reset date or when you purchase additional HubSpot Credits. 

To set a maximum monthly credit limit:

1. In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
2. Click the Usage & Limits tab. 
3. On the HubSpot Credits tab, click Manage credit settings. 

4. On the Choose your credit overage setting page, select the credit overage setting for your account. Then click Next. 
5. On the Set a maximum monthly credit limit page, select Set a maximum monthly credit limit. In the Maximum monthly credits field, use the arrows to set your limit or enter an amount. Then click Next. 

6. On the Review your credit setting page, review your selection. Then click Save.

If you buy additional credits during a month and the purchase doesn't exceed your maximum limit, your existing limit will remain the same.
However, if buying additional credits brings you over your current maximum limit, the new total will become your new maximum limit. You'll receive a notification asking you to review and update your maximum monthly limit. 

Monitor your credit usage

Notifications, including global banners and notification emails, are sent to Billing contacts and Super Admins when your account reaches the following usage thresholds: 

• When 75% of your credits are used.
• When 85% of your credits are used.
• When 90% of your credits are used.
• When your credit limit is exceeded, triggering an automatic upgrade or overages.

If you’re a Super Admin or Billing Admin, it’s recommended that you regularly monitor your HubSpot Credits usage. To review your credit usage:

1. In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
2. Click the Usage & Limits tab. 
3. On the HubSpot Credits tab, you can view the following: 

• • Your HubSpot Credits: view your monthly allocation of HubSpot Credits. 
  • Usage this month: view how many HubSpot Credits you’ve used so far this month. 
    • In the Manage Credit Usage by Feature section, view a breakdown of the number of credits used by each usage-based feature. 
    • Click the name for each feature to view its settings and pause its usage if necessary. 
  • Historical Usage: view your HubSpot Credits usage over a given time period. Use the Date range dropdown menu in the top left of the Historical Usage table to filter the data to a specific time range. 
  • Usage Log: view a detailed log of your HubSpot Credits usage over a given time period. This log includes details, such as the type of action that used credits, how many credits each action used, and how many times the action was performed. 

Purchase additional credits 

To buy additional HubSpot Credits capacity packs, visit the Account & Billing section in your HubSpot account or contact a HubSpot sales representative. 

To buy credits in your HubSpot account: 

1. In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
2. Click the Usage & Limits tab.
3. On the HubSpot Credits tab, click Add credits. 

4. You'll be redirected to HubSpot's pricing catalog, where you can choose the capacity pack you wish to purchase. 
5. Click Buy now and proceed with the checkout process. 

Migrated Breeze Intelligence Credits

Between June 2 and June 15, 2025, your Breeze Intelligence Credits transitioned to HubSpot Credits. Accounts with Breeze Intelligence Credits were migrated to HubSpot Credits based on edition, as reflected below. 

For example, 2 packs of 100 Breeze Credits (200 total) transitioned to 6,000 HubSpot Credits.