Last updated: September 10, 2026
Available with any of the following subscriptions, except where noted:
Set up HubSpot’s ads tool by connecting your Meta, Google, LinkedIn, Microsoft, or TikTok ad accounts. After connecting an account, you can select the pages or accounts to sync leads from and install pixels to track contacts from the connected ad networks.
Permissions required Ads publishing permissions are required to connect your ad accounts. If this permission is granted through a permission set, update that permission set to include Ads publishing.
Before you get started
Before connecting your ad accounts, review the requirements below. These apply whether you're connecting your first ad account or an additional one.
- The user must have the required access in the ad network account (e.g., Account Manager access) and must accept all requested permissions during the connection flow.
- For Meta or shared Facebook ad accounts, each teammate must connect using their own Meta login and have the required ad account, Facebook Page, and leads access if applicable.
- Depending on your ad account, additional requirements may apply. See the requirements for your network:
Connect and set up your ad accounts
When setting up the ads tool for the first time, connect your ad accounts, configure lead syncing, and install pixels.
- To navigate to your ad settings:
- In your HubSpot account, click the
settings icon in the top navigation bar. - In the left sidebar menu, navigate to Marketing > Ads.
- In your HubSpot account, click the
- To navigate to your ads tool:
- In your HubSpot account, click More, then navigate to Marketing > Ads. If More doesn't appear in your account, navigate to Marketing > Ads directly.
- Select an option:
- Connect ad network: link an existing ad account network.
- Create ad account: sign up for a new account with an ad network.
- Select an ad network.
- Authenticate with your ad network log in details, then in the bottom right, click Next.
- Select the checkboxes next to the accounts you want to connect to HubSpot, then click Next.
- Auto-tracking is turned on by default. This appends UTM parameters to your ad URLs so HubSpot can attribute contacts and deals to specific ad campaigns.
- For networks that support lead form ads (Meta and LinkedIn), turn on the Lead syncing toggle to pull lead form submissions directly into HubSpot as contacts. Learn more about syncing leads.
- If you want to install pixels, select the checkboxes next to the ones you want to install.
- Click Done.
- After connecting your ad account, click to expand the Connected ad accounts section to review your connected accounts.
- To connect another account, select another ad network. Then, click Sign into [ad network]. Or, click Create a [ad network] ad account.
- After connecting your ad accounts, in the bottom left, click Next: Sync Leads.
- Any existing lead ad campaigns for the connected ad accounts will automatically appear. Select the checkbox next to the pages or accounts that you'd like to sync. Learn more about syncing leads.
- In the bottom right, click Next: Add Pixels.
- Click the Pixels from your connected ad accounts dropdown menu. Any pixels for the connected ad accounts will automatically appear. Select the checkbox next to the pixels that you'd like to sync.
- In the bottom right, click Go to ads.
In the ads tool, you can also click Learn ads to review recommended ads features and access related setup instructions.
Necessary disclosure:
- Your use of the LinkedIn Ads integration is subject to LinkedIn's terms and conditions. HubSpot will be able to view and manage your account, as well as store your LinkedIn Ads account number. When you authorize the integration, HubSpot receives a user token with permissions on the connected ad accounts and pages. HubSpot can view but does not store all the ad accounts and pages you have permissions for. LinkedIn will share settings details (e.g., name, budget, bid strategy, creative) and performance metrics (impressions, clicks, etc.) for all ad campaign groups, campaigns, and ads in the ad accounts you connected.
- Your use of the Google Ads integration is subject to the Google Ads Terms and Conditions. HubSpot will be able to view and manage your account, and will store your Google Ads account number. When you authorize the integration, HubSpot receives a user token with permissions on the connected ad accounts. HubSpot can view but does not store all the ad accounts you have permission for. Google will share settings details (e.g., name, budget, bid strategy, creative) and performance metrics (impressions, clicks, etc.) for all campaigns, ad groups, and ads in the ad accounts you connected.
- If you share data from your HubSpot account with Facebook as part of the HubSpot Ads integration, Facebook's Self-serve Ad Terms will apply. When you authorize the integration, HubSpot receives a user token with permissions on the connected ad accounts and pages. HubSpot can view but does not store all the ad accounts and pages you have permission for. Facebook will share settings details (e.g., name, budget, bid strategy, creative) and performance metrics (impressions, clicks, etc.) for all ad campaigns, ad sets, and ads in the ad accounts you connected.
