How can I resubscribe a contact?

Last updated: May 23, 2018

Applies to:

Marketing Hub
Basic, Professional, Enterprise

If one of your subscribers opts out of your email marketing and later wants to resubscribe, they can do so by updating their email subscription preferences.

Please note: HubSpot is unable to resubscribe contacts on your behalf. The recipient must take action themselves in order to receive emails again.

The easiest way for a contact to opt back into email marketing is to locate an email they've received from you in the past and update their email subscription preferences:

User-added image

Another option is resubscription emails. With resubscription emails enabled, contacts can also resubscribe to your emails by returning to your website and filling out a form or lead flow. This feature notifies unsubscribed contacts of their opt-out status when they enter their email address on a form or lead flow and allows them to resubscribe. To learn more about this feature, check out this article.

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