HubSpot's Page Performance tool will check the load time for the HTML of a page and show a warning or error for long response times. This feature provides marketers with a better idea of a user’s experience when loading website pages. Pages hosted on HubSpot are optimized for load speed, excluding any user-added content.
- If you compare the page load time in HubSpot to other free website speed tests, the results are likely to vary. Most external speed tests crawl every aspect of your website, rather than a specific page’s HTML.
If page performance is reporting a longer than expected page load time for one of your pages, here are some possible causes:
- Image size: we recommend resizing images offline before uploading them to a webpage, so that larger images do not need to fully load with a page. Use a photo editing tools (MS Paint, Photoshop, Microsoft Picture Manager, etc) to resize an image to your desired dimensions and then re-add the image to your page. HubSpot will automatically resize any photos on your HubSpot-hosted pages.
- Broken links: Page performance shows any broken links on a page. Resolve these errors to ensure that they do not interfere with page load time.
- Amount of rich content: avoid adding large amounts of rich content to a single page (ex. multiple images, gifs, embedded videos, etc). Not only will each element need to load, which could potentially slow down the page’s load time, but cleaning up the amount of visual content will also improve a user's experience.
Please note: there are dozens of different factors that may be causing an increased page load time for both HubSpot and non-HubSpot pages. If you are still seeing a long page load time after correcting the above items, you may need to work with your web developer to further optimize your website.