Salesforce

Does HubSpot sync with the Salesforce opportunity object?

Last updated: November 15, 2017

Available For:

Marketing: Pro, Enterprise
Sales: Professional

Yes, HubSpot syncs with the following standard fields on the Salesforce opportunity object: 

  • Owner
  • Create date
  • Close date
  • Name
  • Type
  • Description
  • Amount
  • Stage

You can also create custom field mappings for the deal object. Learn more here.

Please note: at this time, HubSpot will not be able to sync opportunities with Salesforce multi-currency organizations

It is also not possible to enable the opportunity sync if you have multiple deal pipelines in the CRM.

Enable the opportunity sync

To enable the opportunity sync in your HubSpot account, follow the instructions below:  

  • In your HubSpot Marketing Professional or Enterprise account or in your Sales Professional account, click your photo or avatar in the top right-hand corner, then click Integrations.  

  • Under the Your Integrations tab, Select Settings to the right of Salesforce.

sf-settings-link.png

  • Select the General tab.
This will sync opportunities to HubSpot the next time a deal associated with a contact in HubSpot is created or updated.
  • Scroll to the CRM Objects section, located under the Sync Settings section. In the Sync? column, select the checkbox beside Deals

Import existing opportunities

To import all of your existing opportunities associated with HubSpot contacts, within HubSpot, follow the steps below: 

  • Navigate in your HubSpot account to Import
    • In your Marketing Professional or Enterprise account, navigate to Contacts > Contacts and click Import in the top right-hand corner. 
    • In your Sales Professional account, navigate to Contacts and click Import in the top right-hand corner. 
  • Select Start an import
  • On the next screen, select Salesforce records and then select Opportunities.  

  • Click Review and then follow the prompts to complete the import.

When you associate a Salesforce contact with an opportunity, HubSpot's Salesforce connector will update the HubSpot lifecycle stage, as well as sync additional properties from the most recently created opportunity.

When you create or update a deal in the HubSpot CRM that is associated with a contact or company that is syncing to Salesforce, the opportunity will be created or updated in Salesforce. When you create or update an opportunity in Salesforce that is associated with a syncing contact or company, the deal will be created or updated in HubSpot.

Contact properties that sync with opportunities

HubSpot's Salesforce integration will update four fields on the HubSpot contact record. These fields can be used to segment lists and create custom reports:

  • Associated Deals - number of associated opportunities
  • First Deal Created Date - date the opportunity was created.
  • Recent Deal Close Date - the date of the most recently closed won opportunity.
  • Recent Deal Amount - the amount of the closed won opportunity most recently created and associated with this contact.
contact-deal-properties-and-values.png

Please note: Recent Deal Amount syncs the most recently created deal, not the most recently closed deal.

In addition, there is a Total Revenue field which adds up the revenue generated from each of a contact's associated opportunities. 

Learn about syncing HubSpot companies with Salesforce accounts in this article.

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