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Lead ads field mappings to HubSpot

Last updated: February 14, 2019

Custom fields on Facebook lead ad forms and LinkedIn Lead Gen Forms will automatically be created in HubSpot as single-line text properties in the Lead Ad Properties property group.

The name of these HubSpot properties will be based on the form field’s key (Facebook lead ads) or question (LinkedIn Lead Gen Forms), excluding any non-English characters and substituting spaces with underscores. For example:

Custom field on Facebook lead ad Custom property created in HubSpot
How did you hear about us? how_did_you_hear_about_us
¿Qué productos le interesan? qu_productos_le_interesan

Form fields that do not contain any English characters, along with their responses, will not be synced to HubSpot. Hidden form fields will also not be created in HubSpot. Default Facebook lead ad fields and LinkedIn Lead Gen Form fields are mapped to the following HubSpot default properties:

Default Facebook lead ads field mappings

Facebook lead ad field HubSpot property
email email
full_name first name + last name
first_name first name
last_name last name
phone_number phone
street_address address
city city
state state
province province
country country
post_code zip
zip_code zip
company_name company
job_title job title
work_phone_number mobile phone
work_email Maps to email if no email is specified. Otherwise, creates work email property.

Default LinkedIn Lead Gen Form field mappings

LinkedIn Lead Gen Form field HubSpot property
email email
first_name first name
last_name last name
phone_number phone
city city
state state
country country
zip_code zip
company_name company
company_size company size
industry industry
job_title job title
job_function job function
seniority seniority
degree degree
field_of_study field of study
school school
start_date start date
graduation_date graduation date
date_of_birth date of birth
gender gender
work_phone_number mobile phone
work_email Maps to email if no email is specified. Otherwise, creates work email property.