Create a custom Lifecycle Stage property

Last updated: November 13, 2018


By default, HubSpot includes a Lifecycle Stage propertyThe default Lifecycle Stage property is not editable, but you may need to create your own custom lifecycle stage property to accommodate your company's needs.

Please note: should you choose to create your own custom Lifecycle Stage property, this new custom property cannot replace the default HubSpot Lifecycle Stage property. For example, the HubSpot dashboard will continue to rely on the default Lifecycle Stage property for relevant analytics.

To create a custom lifecycle stage property, follow the instructions below:

  • In your HubSpot account, navigate to Contacts > Contacts.
  • Click the Actions dropdown menu and select Edit properties
  • Make sure that you are under the Contact properties tab and click Create a property.

  • Enter your Label, such as 'Custom Lifecycle Stage Property' or 'Contact Type'.
  • Click the Field type dropdown menu and select Dropdown select or Radio select to give users or tools the option to identify one single option per contact record.

  • Click  Add an option.  
  • Enter your first option in the Label field that appears. Continue to add property options. 

  • If you want to use this property as a field in your forms, click to toggle the Display externally switch on. 
  • Select the Group you wish this property to appear within your contact records and elsewhere in HubSpot.
  • You can enter a Description to help users understand what this property is used for. 
  • Click Create.

Please note: Marketing Hub Professional and Enterprise customers can also use workflows to automatically update the HubSpot's Lifecycle Stage property when the custom property is updated.