The first lifecycle stage of a contact depends upon how the contact was created in HubSpot:
- For contacts added manually in a HubSpot Marketing Basic/Pro/Enterprise account via Contacts > All Contacts or in the HubSpot CRM or Marketing Free/Starter via Contacts, the default Lifecycle Stage is Lead.
- For contacts who were added by converting on a form or lead flow, the default lifecycle stage is Lead unless otherwise specified. Contacts who convert on a default HubSpot blog subscription form will have a lifecycle stage of Subscriber.
- For contacts who are imported in using a .csv file, you will select a default lifecycle stage during the import process. Learn more about importing contacts here.