What is the default lifecycle stage for newly created contacts in HubSpot?

Last updated: April 11, 2017

Available For:

Marketing: Free, Starter, Basic, Pro, Enterprise
Sales: Free, Professional

The first lifecycle stage of a contact depends upon how the contact was created in HubSpot:

  • For contacts added manually in a HubSpot Marketing Basic/Pro/Enterprise account via Contacts > All Contacts or in the HubSpot CRM or Marketing Free/Starter via Contacts, the default Lifecycle Stage is Lead.
  • For contacts who were added by converting on a form or lead flow, the default lifecycle stage is Lead unless otherwise specified. Contacts who convert on a default HubSpot blog subscription form will have a lifecycle stage of Subscriber.
  • For contacts who are imported in using a .csv file, you will select a default lifecycle stage during the import process. Learn more about importing contacts here.

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