The first Lifecycle stage of a contact depends upon how the contact was created in HubSpot.
- For contacts added manually in a HubSpot Marketing account via Contacts > All Contacts, the default Lifecycle Stage is Subscriber.
- For contacts added manually in the HubSpot CRM via Contacts, the default Lifecycle Stage is Lead.
- For contacts who were added by converting on a form or lead flow, the default Lifecycle Stage is Lead unless otherwise specified. Contacts who convert on the default HubSpot blog subscription form will have a Lifecycle Stage of Subscriber.
- For contacts who are imported in using a .csv file, you will select a default Lifecycle Stage during the import process. Learn more about importing contacts here.