HubSpot uses multiple third-party databases to try to match a visitor's IP address to their geographic location. IP Country, IP State/Region, or IP City may be blank in some instances. Keep in mind the following:
- Contacts must submit a form with cookie tracking enabled or interact with (open or click) a HubSpot email to have an IP address associated with them.
- The IP Country, IP State/Region, and IP City fields were added to HubSpot on January 17, 2014. Contacts created before that date without visits after that date will have no values for those three fields.
- In some instances, HubSpot may not find a match for the geolocation properties against its databases. IP address location data can be spotty in certain areas of the world, so there will be instances in which HubSpot cannot find data for all three of these properties.