If you find you have multiple pieces of content that are optimized for a specific subtopic:
- Analyze the differences between the pieces of content.
- If one of the pieces is more specific or slightly different, explore that difference to see if it warrants another subtopic. Once you decide what that new subtopic is, you can re-optimize that content to be more unique, and target it to the new topic.
- If you find the pieces of content are very similar, we recommend redirecting the lower-performing piece to the higher-performing one.