Content Strategy

How many pieces of content can I attach to each content strategy subtopic?

Last updated: April 19, 2018

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Only one piece of content can be attached to any single subtopic in a topic cluster. Additionally, each piece of supporting content, such as a blog post or landing page, can only be attached to one topic. There's a limit of 20 subtopics per topic cluster. 

If you find you have multiple pieces of content that are optimized for a specific subtopic: 

  1. Analyze the differences between the pieces of content. 
  2. If one of the pieces is more specific or slightly different, explore that difference to see if it warrants another subtopic. Once you decide what that new subtopic is, re-optimize that content to be more unique and target it to the new topic. 
  3. If you find the pieces of content are very similar, we recommend redirecting the lower-performing piece to the higher-performing one.

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