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Content Strategy

What is a low word count blog post in the content strategy tool?

Last updated: September 5, 2017

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In your content strategy tool, you might notice that you have some blog posts classified as low word count posts. This label isn't pertaining to the actual count of words but instead to the quality of your subject matter and the appropriate use of your keywords.  

You can find your low word count blog posts by clicking the Optimizations button in the upper right corner of your topic cluster in your content strategy tool. 

Low word count is based on Google's thin content. In order to improve your site's ranking with Google, your content must contain keywords and original content. If you instead use low-quality content filled with a large number of words in an attempt to improve your SEO, then your content will be labeled as low word count. Examples of low-quality content according to Google are as follows: 

  • Automatically generated content: This is content that is created automatically, not by humans. The auto-generated pages contain a variety of keywords in an effort to increase SEO. Read more about how Google characterizes automatically generated content here
  • Doorway pages: These pages lead users to a large number of pages in their search results that contain very similar content. As a result, when a user submits a search query, they'll be brought to the same destination via a multitude of different results. Check out this page to learn more about how Google explains doorway pages.
  • Scraped content: This term refers to content taken from other reputable sources, which isn't as useful to visitors as providing some of your own authentic content. Google provides some more information on scraped content here.
  • Thin affiliate sites: These sites have little to no original content and feature content from networks that distribute across a wide scope of sites. This means that users could be faced with a list of different sites in their search results, all featuring the same information without any original content. Read more about Google's affiliate site information here

If your blog post meets any of the characteristics above, it could be categorized as a low word count blog post. To avoid this, be sure to include authentic, engaging content for your visitors in your blog posts with relevant and original information in addition to well-placed keywords.

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