Content Strategy

Low word count blog posts

Last updated: July 26, 2018

Applies to:

Marketing Hub
Basic, Professional, Enterprise

In your content strategy tool, you may see blog posts classified as low word count posts. This label doesn't refer to the actual count of words, but the quality of your subject matter and the appropriate use of your topic and subtopic phrases.  

To optimize low word count blog posts, navigate to the blog post editor and click the Optimize button in the left sidebar. Hover over the information icon (i) to see the exact word count of your post and suggestions for how to improve the length.


Low word count is based on Google's thin content. In order to improve your site's ranking with Google, your content must contain keywords and original content. If you use low-quality content filled with a large number of words in an attempt to improve your SEO, your content will be labeled as low word count. Examples of low-quality content according to Google are: 

  • Automatically generated content: content that is created automatically, not by humans. The auto-generated pages contain a variety of keywords in an effort to increase SEO.
  • Doorway pages: pages that lead users to a large number of pages in their search results that contain very similar content. As a result, when a user submits a search query, they'll be brought to the same destination via multiple different results. 
  • Scraped content: content taken from other reputable sources, which isn't as useful to visitors as providing your own original content.
  • Affiliate sites: sites that have little to no original content and feature content from networks that distribute across a wide scope of sites. This means that visitors could be faced with a list of different sites in their search results, all featuring the same information without any original content. 

If your blog post meets any of the characteristics above, it could be categorized as a low word count blog post. To avoid this, include authentic, engaging content for your visitors in your blog posts with relevant, original information and well-placed keywords.

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