Analyze performance and SEO for pages and blog posts

Last updated: April 17, 2019

Applies to:

Marketing Hub  Professional, Enterprise
Legacy Marketing Hub Basic
HubSpot CMS
Analyze individual pages and blog posts to see how visitors are engaging with your site and which pages lead to new conversions and customers. Find insights on overall content performance, SEO optimization, and page performance when smart content rules are applied to your content.

Please note: to see overall website or blog performance, navigate to your dashboard marketing reports. Marketing Hub Professional and Enterprise users can create custom website and blog reports in the website analytics tool.

Analyze page or blog post performance

  • In your HubSpot account, navigate to your blog, landing pages, or website pages.
  • Click the name of the page or post you want to analyze.
  • In the Performance tab, you'll see detailed metrics about each page or post. To analyze data over a specific period of time, click the Date range dropdown menu at the top.

    • Views: the number of times this page or post was loaded on a web browser.

    • Submissions: the number of form submissions on this page or post.

    • New Contacts: the number of new contacts created from this page or post.

    • Customers: the number of customers who originally converted on this page or post that are currently in the lifecycle stage of customer.

    • Average Bounce Rate: the percentage of sessions that started on this page or post and did not move to another page on your site.

    • Average Time On Page: the total amount of time visitors spent viewing this page or post, divided by the total number of views. This calculation excludes exits.

    • Exit Rate: the percentage of sessions that ended after viewing this page or post.

    • Entrances: the number of sessions where this was the first page or post viewed.


Data visualization chart

Below the top level metrics is a data visualization chart that plots one metric over time by source. Each source is labeled at the top of the graph with a corresponding color bubble. In the chart, each source type indicates how a visitor started their session on your site or blog.

  • To see a different metric in the data visualization chart, click the dropdown menu in the upper left and select another metric.
  • Hover your mouse over a specific point on this graph to view a breakdown of the statistics.
  • To adjust the timeframe for your report, click the Frequency dropdown menu at the top of the Performance tab to select whether data is plotted on a daily, weekly, or monthly basis.


Sources data

Below the data visualization chart is a table showing performance metrics from your content broken down by source. Select or clear the source checkbox to edit the sources included in the chart. Click any source listed in the table to drill down into specific sources data.


To modify the metrics included in this report:
  • Click Edit columns.
  • In the Columns section, select the checkboxes next to the metrics you want to include. Up to seven metrics can be selected at a time.
  • To remove a metric from the Selected Columns section, click the X.
  • To reorder your metrics, click and drag a selected metric into the order you want in your report.
  • Click Save.



Engagement type (blog posts only)

For blog posts, you'll see a breakdown of engagement by device type based. This is based on whether the AMP or standard version of your blog was viewed.


Video analytics

If you've enabled the Vidyard integration and added videos to your content, you'll see two reports with your video metrics Video views and Video retention.

Please note: to see traffic sources and video reports for your A/B test pages, you must drill down into a specific variation using the Variation dropdown menu at the top or choose a winning variation. Traffic source and video data cannot be combined for multiple variations.


Analyze smart content (pages only)

To analyze the performance of smart content:

  • Click the Smart content tab to see a breakdown of how the page's smart content performed compared to default content.
  • To adjust the timeframe for your report, click the Frequency dropdown menu at the top of the Performance tab to select whether data is plotted on a daily, weekly, or monthly basis.
  • To see a different metric in the data visualization chart, click the dropdown menu in the upper left and select another metric.

analyze-smart-content-performanceBelow the chart is a breakdown of how visitors engaged with your content based on whether or not a smart content rule was applied. This breakdown does not include sources data.


Analyze SEO optimization

In the Optimization tab, you'll find recommendations to improve your content's performance in search engine results. If you've enabled the Google Search Console integration, you can see data from Google about how your page is performing for specific search queries in Google.
  • In the page or blog post details, click the Optimization tab. In the left sidebar menu, select SEO metrics to analyze:
    • Search Queries: see which search queries are returning your content in Google search results. This data is only available if you've enabled the Google Search Console integration, which provides data for average position, clicks, impressions, and clickthrough rate.
    • On Page SEO: see SEO recommendations for your content. Click View to see more details for each of the recommendations.
    • Inbound Links: see if there are any links to this page from other websites. Inbound links can only be detected on external websites that have your HubSpot tracking code installed.
    • Internal Links: see if there are any links to this page from other parts of your website. Internal links show search engines how your content is organized around your main topics.

If you don't see data populating in the Optimization tab, learn about issues that can prevent HubSpot's tools from crawling your site.