Analyze performance and SEO for pages and blog posts

Last updated: February 13, 2019

Applies to:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic
HubSpot CMS
In your landing pages, website pages, and blog dashboard, you'll find analytics about the performance of your pages and blog posts. In the Optimize tab, you'll find tips for optimizing your content for SEO. To see your overall website or blog performance data, navigate to your dashboard marketing reportsMarketing Hub Professional and Enterprise users can create customized website or blog reports in the website analytics tool.


Analyze page or blog post performance

  • In your HubSpot account, navigate to your blog, landing pages, or website pages.
  • Click the name of the page or post you want to analyze.
  • On the Performance tab, you'll see detailed metrics about each page or post. You can analyze data over a specific period of time using the Date range dropdown menu at the top.

    • Views: the number of times this page or post was loaded on a web browser.

    • Submissions: the number of form submissions on this page or post.

    • New Contacts: the number of new contacts created from this page or post.

    • Customers: the number of customers who originally converted on this page or post during this time frame and are currently in the lifecycle stage of customer.

    • Average Bounce Rate: measures the percentage of sessions that started on the page or post and did not move to another page on your site.

    • Average Time On Page: measures the sum of all page or post view durations divided by the total views. This calculation excludes exits.

    • Exit Rate: measures the percentage of views on this page or post that were the last in a session.

    • Entrances: the number of sessions for which this was the first page or post viewed. 


Data visualization chart

Under these metrics is a data visualization chart that plots one metric over time by source. Each source is labeled at the top of the graph with a corresponding color bubble. In the chart, each source type indicates how a visitor started their session on your site or blog. 

  • Use the metric dropdown menu at the top to select another metric to analyze in the chart.
  • To adjust the timeframe for your report, click the Frequency dropdown menu at the top of the Performance tab to adjust whether data is plotted on a daily, weekly, or monthly basis.
  • Hover your mouse over a specific point on this graph to view a breakdown of the statistics.


Sources data

Sources data is listed in a table below the data visualization chart. Select or clear the source checkbox to edit the sources included in the data table and chart above. You can also click any source listed in the Source column to drill down into more specific sources data


To change the metrics included in this report:
  • Click Edit columns.
  • Use the checkboxes in the Columns section to select additional metrics. You can include up to seven metrics can be selected at any given time.
  • Click the X next to any metric in the Selected Columns section to remove a metric.
  • Click any selected metric and drag it into position to reorder your metrics.
  • Once you've made your selections, click Save.


Engagement type (blog posts only)

For blog posts only, you'll see a breakdown of engagement by device type based. This is based on whether the AMP or standard version of your blog was viewed.


Video analytics

If you've enabled the Vidyard integration and added videos to your landing page or website page, you'll also see two reports with your video metrics Video views and Video retention.

Please note: to see traffic sources and video reports for your A/B test pages, you must drill down into a specific variation using the Variation dropdown menu at the top or choose a winning variation. Traffic source and video data cannot be combined for multiple variations.

Analyze page or blog post SEO optimization

In the Optimization tab, you'll find recommendations to increase your authority for your topic phrases. If you've enabled the Google Search Console integration, you can see how your content is performing in Google search results.
  • In your HubSpot account, navigate to your blog, landing pages, or website pages.
  • Click the name of the page or post you want to analyze.
  • Click the Optimization tab. In the left sidebar menu, navigate to any of the following:
    • Search Queries: if you've enabled the Google Search Console integration, you can see top search queries and how your content ranks on a Google search results page for average position, clicks, impressions, and clickthrough rate.
    • On Page SEO: see SEO recommendations for your content. Click View to see more details for each of the recommendations.
    • Inbound Links: see if there are any links to this page from other websites.
    • Internal Links: see if there are any links to this page from other parts of your website.

If you don't see data populating in the Optimization tab, learn more about issues that can prevent HubSpot's tools from crawling your site.