In an A/B test landing page, only the B variation can be deleted.
Please follow the steps below to delete the B variation therefore cancelling the A/B test.
- In your HubSpot Marketing account, navigate to Content > Landing Pages.
- Locate and hover over your A/B test landing page and click Edit.
- Click the B icon towards the upper left corner of the editor.
- Click Settings > Delete variation.
- In the pop-up, select Delete B variation.