In an A/B test landing page, only the B variation can be deleted.
In order to delete the B variation, follow the steps below:
- In your HubSpot Marketing account, navigate to Content > Landing Pages.
- Locate and hover over your A/B test landing page and click Edit.
- Click the B icon towards the upper left corner of the editor.
- Click Settings, then Delete variation.
- In the dialog box that appears, click Delete B variation.
- Once the B variation has been deleted, the page editor will refresh to reflect the main variation.