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How can I delete a variation in an A/B test landing page?

Last updated: June 27, 2017

Available For:

Marketing: Pro, Enterprise
Sales: N/A

In an A/B test landing page, only the B variation can be deleted.

Please follow the steps below to delete the B variation therefore cancelling the A/B test.

  • In your HubSpot Marketing account, navigate to Content > Landing Pages.
  • Locate and hover over your A/B test landing page and click Edit.
  • Click the B icon towards the upper left corner of the editor.
  • Click Settings > Delete variation.

  • In the pop-up, select Delete B variation

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