You can also add the Facebook event code to track conversions. Before you get started, be sure you install the Facebook pixel in your ads settings.
Add the Facebook event code to your pages
- Navigate to Landing Pages or Website Pages in your main navigation menu.
- Hover over the page in the dashboard then click Edit. The Facebook event code should be added to the final page of your offer, which is usually your thank you page.
- Click the Settings tab, then scroll down and click to expand the Advanced Options.
- Paste the Facebook event code in the Footer HTML section.
- Click Update or Publish in the upper right corner of the page editor.
Please note: in most instances, this code will conflict with other code on your page when added to the Head HTML. In order for it to fire correctly, please be sure to add the Facebook event code to the Footer HTML.