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What is the difference between a campaign in HubSpot and Salesforce?

Last updated: December 4, 2017

Applies to:

Marketing Hub: Pro, Enterprise
Sales Hub: Professional

Although both HubSpot and Salesforce use the term 'campaign', these two objects do not correspond to each other.

  • In HubSpot, the campaigns tool is used to organize and track the success of your HubSpot content. Learn more about HubSpot campaigns here.
    • HubSpot campaigns cannot sync to Salesforce and are not related to Salesforce campaigns.
  • In Salesforce, the campaigns tool is used to manage marketing campaigns with various marketing collateral. Learn more about Salesforce campaigns here.
    • Salesforce campaigns can sync limited data to HubSpot:
      • If a Salesforce lead or contact is associated with a Salesforce campaign, the Salesforce 'Campaign ID' property will sync to their HubSpot contact record. This property can also be used in list segmentation in HubSpot.
      • Contacts can also be added to a Salesforce campaign from a HubSpot form or workflow.

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