What is the difference between a campaign in HubSpot and Salesforce?

Last updated: December 4, 2017

Applies to:

Marketing Hub
Professional, Enterprise
Sales Hub
Professional, Enterprise

Although both HubSpot and Salesforce use the term 'campaign', these two objects do not correspond to each other.

  • In HubSpot, the campaigns tool is used to organize and track the success of your HubSpot content. Learn more about HubSpot campaigns here.
    • HubSpot campaigns cannot sync to Salesforce and are not related to Salesforce campaigns.
  • In Salesforce, the campaigns tool is used to manage marketing campaigns with various marketing collateral. Learn more about Salesforce campaigns here.
    • Salesforce campaigns can sync limited data to HubSpot:
      • If a Salesforce lead or contact is associated with a Salesforce campaign, the Salesforce 'Campaign ID' property will sync to their HubSpot contact record. This property can also be used in list segmentation in HubSpot.
      • Contacts can also be added to a Salesforce campaign from a HubSpot form or workflow.

Was this article helpful?

If you still need help you can get answers from the , or to contact support.

Free Inbound Marketing Training Learn inbound marketing techniques that range from creating content, using  social promotion, converting and nurturing leads, and all the way to marketing  to your customers. Start the course