CTA

How do smart CTAs know which list the visitor belongs to?

Last updated: October 6, 2015

  • HubSpot recognizes your visitors based on a mix of lists and analytic data
  • When HubSpot recognizes a visitor based on their browser cookie, a notification is sent to the CTA service that a match has been made and the variant CTA is displayed
  • If a Contact in your database has never clicked on an email for filled out a form, we do not have this link between their visit and their Contact record, and so the CTA rules will not be able to be applied