Why don't my CTA clicks match the page views of my page?

Last updated: September 14, 2016

Included with every HubSpot CTA is a javascript snippet that tracks the CTA's information (including views). When a visitor to your website loads a page with a CTA on it a hit is registered with the CTA service and the view is recorded. Sometimes the information from the CTA tool doesn't match up with the view/click data from the landing pages tool. Most commonly this is due to one of the following factors:

  • The landing page existed live before the CTA was added (it would have more views than the CTA tool and thus different CTR percentages)
  • The HubSpot analytics tracking code (which Sources uses to measure views and thus populates the total views information on the Landing Pages dashboard) is missing from the page or isn't firing properly.
  • The CTA embed code has been stripped of the necessary javascript tags that measure user interactions

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