How do I delete a persona?

Last updated: June 16, 2017

Applies to:

Marketing Hub
Basic, Professional, Enterprise

Please follow these steps in order to delete a persona from HubSpot:

  • Navigate to your persona property.
    • You can find your persona property by going in your Marketing portal to Contacts Contacts Settings and then searching for and clicking on the Persona property. 

    • Alternatively, you can go to your Marketing dashboard and locate the Top Personas widget.
  • Click on the persona you would like to delete > click Delete in the bottom right corner of the persona editor.

  • If any of your contacts have been assigned this persona, you will be asked to assign them to another persona. Use the dropdown to select a persona for your contacts then click Update contacts and delete persona.

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