We determine open locations based on the IP address associated with the open. The location given for a particular open can vary greatly, based on the nature of internet service providers (ISP) and IP addresses in general.
Each ISP can result in varying levels of IP location accuracy, whether on your
- Company Network
- Home Network
- Mobile Network
The recipient's email security software can also have an impact on open locations. When an email is scanned for malicious material, the message content is loaded by a server which may be located in various cities around the world.
Please note: If HubSpot detects multiple IP address locations for one email tracker event (this can happen since HubSpot gets these events from a couple different sources) and they all don't match, HubSpot opts to show no location for an "email open" event instead of an erroneous one.