Email Notifications

What does a “Someone” notification mean?

Last updated: November 1, 2017

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HubSpot Sales is designed to track emails sent to individual email addresses. If you send to multiple addresses (including CC and BCC) then you will likely see a Someone notification instead of a specific recipient. This can also happen if the individual recipient you sent a tracked email to forwards your email to other contacts.

While HubSpot Sales attempts to gather specific recipient information, we cannot always determine exactly who opened the message. For this reason, we only present information that we are confident is accurate.

HubSpot Sales tracks emails by placing an invisible, 1 pixel image inside the message. When the email is opened, the image loads, and HubSpot Sales notifies you that the email was received. When you send an email to multiple recipients, they all receive the same tracking image. HubSpot Sales will still notify you every time the email is opened, but it won't be able to determine exactly which recipient opened the email.

If you'd like the most accurate tracking possible and hope to avoid "Someone" notifications as much as possible, the best course of action is to send your email to individual contacts instead of multiple contacts. It's worth noting that this won't prevent users from forwarding your email to others, meaning you may still see some "Someone" notifications.

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