Email

Can I use a tracking URL in an email to track a separate campaign?

Last updated: September 8, 2016

To use tracking URLs in a HubSpot email to track a separate campaign, you will need to change the settings for email source tracking.

We do not recommend using tracking URLs in emails sent through HubSpot without changing this setting. The Email tool automatically appends click tracking data to every URL sent in an email that will override the tracking URL parameters.

  • Navigate to Content > Content Settings > Email > Tracking.
  • Change the 'Source Tracking' dropdown to "Add source tracking only if no existing tags in the URL".
    Email Source Tracking Settings
    If a link in an email contains tracking URL parameters, then HubSpot will not add any additional tracking.
    • If a link in an email does not contain tracking URL parameters, then HubSpot will add the default source tracking parameters.
  • Note: The third option under 'Source Tracking' is "Do not add source tracking tags". This means that any links in an email that do not use tracking URLs will not have any tracking parameters added to them. Visits from those untracked links will likely be bucketed under Direct Traffic (instead of Email Marketing) in the Sources Report.