Email

Manage your Marketing Hub Starter email account settings

Last updated: February 8, 2019

Applies to:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic

Before you send your first email, review your email settings to confirm your default settings and make use of HubSpot's email features. 

Please note: these settings apply to Marketing Hub Starter accounts. Learn how to set up Marketing Hub Professional and Enterprise marketing email account settings.

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Marketing Email.
  • Your marketing email settings include:


Configuration

In the Configuration tab you'll set your default email size, colors, and email footer information.

Footer

Your email footer contains the physical address of your business. This information is automatically included in the footer of all marketing emails. 

The following fields are required to send marketing emails:

  • Office location name
  • Company name
  • Address
  • City
  • State

HubSpot Help article screenshot

Learn more about required email footer information, and how to manage your email footer in HubSpot.


Default values for personalization

Set your global defaults for contact and company personalization tokens. Learn more about setting global defaults for personalization tokens.

  • Click Edit defaults to edit the Contact property defaults or Company property defaults
  • In the dialogue box that appears, search for and select a property, then enter a default value.
  • Click Save to apply your changes. 

Apply-default-values-to-email-personalization-tokens-from-Content-Settings


Double opt-in

Manage your double opt-in settings for your pop-up forms. This extra confirmation step verifies the email address of all new contacts via form, and can greatly improve email deliverabilityLearn more about how double opt-in works.

  • Switch the Double opt-in toggle on to send a confirmation email to new contacts created via form submission. 
  • Use the sender dropdown menu to select a From address for the double opt-in email.
  • Use the Double opt-in language to select a default language.
  • Enter a subject line for your double opt-in email.

You'll see a preview of how your double opt-in email will appear to your recipients.

 

Subscription Types

Your email subscription types summarize the type of content your subscribers will receive when they opt in. You'll have a Marketing Information email subscription type in your account by default. To create a new subscription type:

  • Click Create subscription type.
  • Enter a name and internal description for your subscription type.
  • Select the Active checkbox. This ensures the subscription type will appear on your email preferences page.
  • Enter a public-facing preview of your email subscription type. This information will appear on your email preferences page.

Learn more about how to create and manage your subscription types, and how these types impact contact properties and more.

Please note: if you have enabled GDPR functionality and selected the Only allow marketing emails to be sent to contacts who have a legal basis to communicate checkbox, emails can only be sent to contacts who have an Opted in status.