What happens when a contact clicks unsubscribe in the Apple Mail app on iOS 10?

Last updated: November 21, 2017

Applies to:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic

As part of the iOS 10 update, the Apple Mail app now includes an unsubscribe option at the top of marketing email messages that allows the recipient to unsubscribe without scrolling to the bottom of a message. This information is included in a mail header called 'list-unsubscribe' (more info here and here).

HubSpot supports this and includes it out of the box. When a recipient clicks the unsubscribe link at the top of an email sent through HubSpot the contact will be automatically opted out of only the email type of the message sent. It will be the same as if the contact went to your email subscription preferences page and opted out of the specific email type they just received.