- Effective July 1, 2014 CASL is Canada’s anti-spam legislation, it is similar to CAN-SPAM in that it protects consumers against receiving unwanted email but different in that it is much more specific about permission and what is considered "opt in".
Under CAN-SPAM, an organization can technically send email marketing campaigns initially without consent, but must provide an opt-out method and honor requests immediately (however, HubSpot does not allow this practice). CASL requires organizations to obtain permission before sending any communication. CASL also requires senders maintain proof of opt-in, including the source and time.
The bottom line: if you don't know how your contacts provided consent to hear from you, don't email them.
- You should review the CASL with your own counsel.If you use HubSpot as your email service provider, you have the tools you need to run a CASL-compliant email marketing program. See more at A Guide to the New Canadian Anti-Spam Legislation (CASL).
Related Articles: A Guide to the New Canadian Anti-Spam Legislation (CASL), How to send contacts an email with an opt-out link so they can manage their preferences, How do I customize my email subscription pages?, What is CAN-SPAM?, Can I customize my CAN-SPAM email footer?