Where can I add my unsubscribe link besides in the CAN-SPAM module?

Last updated: September 15, 2017

Applies to:

Marketing Hub
Professional, Enterprise
Legacy Marketing Hub Basic

An email preferences or unsubscribe link is required for all marketing emails and can be added anywhere within the body of your email using a small snippet of code via the rich text editor, module options, or custom coded email template builder. By default, it is already in the CAN-SPAM module of your email template. Follow the steps below to add it anywhere within your template:

  • In your HubSpot Marketing account, navigate to Content > Email and select an email to edit.
  • Create a link by typing some text, highlighting it, and then clicking Insert Link.
  • Type in the token {{unsubscribe_link}} which will automatically generate the unsubscribe link for your contacts.
User-added image
User-added image
  • If you encounter an error message, click on the <> icon to view the HTML source.
  • Ensure the link reads <a href="{{unsubscribe_link}}">your unsubscribe text here</a>
Please note: the system may automatically change {{unsubscribe_link}} to {{contact.unsubscribe_link}}. In this case, you will need to remove 'contact.' in the HTML source.