Forms

Why does the number of form submissions not match the number of contacts in my list?

Last updated: September 1, 2016

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Product: HubSpot Marketing
Subscription: Basic, Professional, & Enterprise

Often the number of contacts in a list you've created based on form submissions will not match the number of submissions on the submissions page (Contacts > Forms > click on submission number for the form in Forms Dashboard). There are a few reasons for this:

  1. Lists show which contacts have submitted the form, regardless of the number of submissions per contact. On the other hand, the number of submissions displayed on the forms submissions page accounts for multiple submissions per contact. 
  2. Deleted contacts will be removed from lists; however, their submissions will still be counted toward the total number of submissions on the forms submissions page.