What's new in v2 of the Wistia HubSpot integration?

Last updated: June 28, 2017

Available For:

Marketing: Pro, Enterprise
Sales: N/A

There is a new and improved version of the Wistia integration with HubSpot, which will be supported directly by Wistia. The old version of the integration will be deprecated on July 20, 2017. You can find instructions for migrating to v2, along with additional information about the update here

There are a few changes in v2 that may affect things you've set up on the HubSpot end. You can find information about these changes below. 


You can now associate Turnstiles in Wistia with your lists in HubSpot, which means you can send contacts straight to a specific list in HubSpot based on their interactions with your videos. You can find more information on this here

Lists and workflows

In the previous version of the Wistia integration with HubSpot, segmentation in lists and workflows was based on custom events. Custom events are no longer used in v2 of the integration. Instead, you'll now be able to segment using Wistia properties.  

In order to correctly segment contacts based on their interactions with your Wistia videos, you should edit any relevant workflows and lists that previously segmented based on custom events in Wistia to segment based on these new Wistia properties or, if you're using Turnstiles and lists as described above, based on membership in lists you've specified for your Turnstiles. You can learn more about this here.


The new version of the integration has been built and will be supported by Wistia. It is recommended that you refer to Wistia's documentation here for more in-depth information and instructions for migrating from v1. 

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