Why am I seeing unexpected data in prospects?

Last updated: June 11, 2018


When using the prospects tool in HubSpot, you may see some unexpected or conflicting data. It's important to keep in mind when reviewing prospects data that determining the company a visit originated from is not an exact science. Your prospects tool sources data from various public sources around the web.

Occasionally, users have found that a visit appears under the wrong company in the prospects tool. There are a few possible reasons for this:

  • Over 60% of internet traffic comes from mobile devices (and this number continues to increase). It is possible for a visitor to connect from a different network and show up under the wrong company prospect.
  • Filtering internet service providers (ISPs): by default, your prospects tool will automatically contain the filter Internet service provider | is equal to | false, so you won't have internet service providers in your prospects view. You can remove this by clicking the X on the filter or by clicking on the filter and selecting True, and then selecting Update filter.  
The prospects tool looks at a visitor's IP address to tell you which companies are visiting your website. Oftentimes, small companies and individuals browsing the web from home won’t have their own IP address. In those cases, if you are not filtering out ISP traffic, the company that appears in prospects is just the internet service provider (like Comcast, Cox, Verizon, etc.).

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