Why does my Prospects' visited from location not match their actual location?

Last updated: September 6, 2016

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Product: HubSpot Marketing & Sales
Subscription: Basic, Professional, & Enterprise

Prospects is meant to give you a general idea of where your prospects are accessing your pages from. The tool gathers information by recording the IP addresses from which the content is accessed. There could be a few reasons why the traffic is showing up as coming from one place, when it should be coming from somewhere else:

  • The visitor could be connecting to the internet through a VPN or another server which is located somewhere outside of their office.
  • The visitor's internet service provider may have redirected the traffic as a part of optimizing their service.
  • The visitor may be using browsing security software, which routes their traffic through another source so that they are removed from any threats on the web.

All in all, this is not uncommon due to the nature of the internet. That being said, HubSpot recommends that you take the IP address (and by extension, the location information) for your Prospects with a grain of salt.