The prospects tool gives you a general idea of where your prospects are accessing your pages from. The tool gathers information by recording the IP addresses from which the content is accessed. There are a few reasons why the traffic is may show as coming from one place, when it should be coming from somewhere else:
- The visitor could be connecting to the internet through a VPN or another server which is located somewhere outside of their office.
- The visitor's internet service provider (ISP) may have redirected the traffic as a part of optimizing their service.
- The visitor may be using browsing security software, which routes their traffic through another source so that they are removed from any threats on the web.