Analyze your page, blog, and knowledge base performance in the pages report

Last updated: March 14, 2019

Applies to:

Marketing Hub  Professional, Enterprise
Legacy Marketing Hub Basic

With the pages report in the traffic analytics tool, you can analyze and compare your content's performance using key metrics. 

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Click Traffic Analytics
  • Click the Pages tab. 
  • Use the Date range and Frequency dropdown menus to filter the data by a specific time range. A week in the report starts on Sunday by default, when the date range selected consists of a week, or when the frequency is set to Weekly.
  • By default, you'll see data for all of your pages. Click the Page types dropdown menu to filter by blog posts, landing pages, website pages, or knowledge base articles only. report-analytics-tools-pages-report
  • Use the dropdown menu at the top of the chart to to select a metric you want to see in your data visualization. You can filter your data by any of the following metrics:
    • Page: title and URL of the page.
    • Views: number of page views recorded in the designated time frame.
    • Entrances: the number of times that a page was the first one viewed in a session.
    • Exits: the number of times that a page was the last one viewed in a session.
    • Avg. Time on Pagethe average amount of time spent on a page. This is calculated by taking the sum of all page view durations divided by the total page views. This calculation excludes exits. 
    • Bounce Rate: the percentage of sessions that started on a page and did not move beyond that page. 
    • Exit Rate: the percentage of views on a page that were the last in a session.
    • CTA Views: the total number of views for all calls-to-action on the page.
    • CTA Clicks: the total number of clicks on all calls-to-action on the page.
    • CTA %: percentage of page views resulting in a call-to-action click. This is calculated by taking the sum of all CTA click-through rates (percentage of views that resulted in a click) divided by the total number of CTAs on the page.
  • Use the Style dropdown menu to change your chart type. You can choose an area chart, column, line, or a combination of an area and line chart in your data visualization. 

Below your chart, there's a table with detailed metrics for your pages. Use the search bar to search for a specific page. Select the checkbox next to a page name to view that page's metric in the chart visualization. Click any of the column headers to sort by that metric. 

  • To customize the columns that appear in the table, click Edit columns.
    • Select the Properties checkbox to add a metric to your report.
    • Click the X next to any of the Selected columns properties to remove it from your report. 
    • To re-order the selected columns in your report, click on a property and drag it into place.
    • Click Save to apply your changes.

Please note: you can only display seven columns at a time in the pages report. 

Once you've finished customizing your report, you can share the report or add it to your dashboard:

  • Click Export to share a file with your report.  
  • Click Save as report to add this report to your dashboard. 

Learn more about analyzing the performance of an individual page, blog post, or knowledge base article. 

Please note: it is not possible to remove any pages from the report. The pages report shows historical data for every URL that has ever been crawled or received a view. Even if a page is removed or redirected, it will remain in the report to maintain the integrity of the analytics data for your website pages.

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