Can a Contact be assisted more than once in an Attribution Report?

Last updated: October 6, 2015

Yes, it is possible for a Contact to appear under the 'Assisted Contacts' column for multiple touchpoints in an Attribution Report.

For the ‘All sessions’, ‘First and Last’, and ‘Simple Decay’ attribution models, some Contacts may have been assisted by multiple touchpoints (ex. if they viewed multiple URLs or visited the site through different sources before conversion). For all other attribution models, Contacts will only have been assisted by a single touchpoint.