Associating your Google AdWords ads campaigns with a campaign in HubSpot allows you to clearly see the impact of your paid media. Data from your ads campaigns will appear in the selected campaign as well as in the sources report. In sources, you will see paid campaign data along with the term passed through the ads tracking link.
- Navigate to Content > Ads.
- Click Create campaign.
- On the first campaign creation screen, click the HubSpot Campaign dropdown and choose your existing HubSpot campaign or choose Create New HubSpot Campaign to create a new campaign right from the Ads tool.
- Fill in the other relevant fields on this screen, then click Next to complete your ads campaign setup.