How do I track organic traffic using the sources report?

Last updated: November 17, 2017

Applies to:

Marketing Hub: Basic, Pro, Enterprise

Your sources report helps you measure the success of your marketing campaigns over time and find areas for further optimization. It shows you where your traffic is coming from as well as the original source of your leads and customers. As you optimize your pages and blog posts, you will start to see an increase in organic traffic, or non-paid visits from recognized search engines like Google, Bing, Yahoo, etc.

  • In your HubSpot Marketing Basic, Professional, or Enterprise account, navigate to Reports > Analytics Tools
  • Select Traffic Analytics.  

  • Under the Sources tab, use the Date range: and Frequency: dropdown menus at the top to filter your report by a specific time period and frequency, such as daily, weekly, or monthly. You can also use the All domains dropdown menu to filter by a specific domain instead of all your domains.
Sources Report All Traffic MTD
  • Below the graph, you'll see a chart displaying the different sources that your traffic is coming from. Click Organic search.
Organic Traffic Bucket
  • Visits will display in the chart based on the keywords that visitors have been searching for to reach your site.
Organic Traffic Keywords

Please note: at the end of 2013, Google began encrypting most of their searches. This means that web analytics packages, like HubSpot, are no longer able to identify which keywords are generating organic search traffic from Google. Visits originating from encrypted Google searches will be bucketed under Unknown keywords (SSL). Click here to learn more about this change.

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