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Reports

How do I track Organic Traffic using the Sources report?

Last updated: October 6, 2015

HubSpot's Sources Report helps you measure the success of your marketing campaigns over time and find areas for further optimization. It shows you where your traffic is coming from, as well as the original source of your leads and customers. As you optimize webpages and blog entries for long-tail keywords, you will start to see an increase in Organic Traffic, or non-paid visits from recognized search engines like Google, Bing, Yahoo, etc.

Use the Sources Report to track the progress of your Organic Traffic.

1. Navigate to the Sources Report

Reports - Sources
Reports - Sources

2. Select a Date Range

Above the Sources graph, select a time range to analyze. Choose "This month to date" to see your performance for the current month.

Sources Report All Traffic MTD
Sources Report All Traffic MTD

3. Filter by Organic Search

Below the graph, you will see a chart displaying the different sources that your traffic is coming from. Click on Organic Search.

Organic Traffic Bucket
Organic Traffic Bucket

4. Discover the keywords that you are receiving traffic for from search engines.

Visits will display in the chart based on the keywords that visitors have been searching for to reach your site.

Organic Traffic Keywords
Organic Traffic Keywords

Note: At the end of 2013, Google began encrypting most of their searches. This means that web analytics packages, like HubSpot, are no longer able to identify which keywords are generating organic search traffic from Google. Visits originating from encrypted Google searches will be bucketed under "Unknown Keywords (SSL)" within the Sources Report.
Learn more about this change.

Unknown Keywords SSL Sources Report
Unknown Keywords SSL Sources Report

5. Use the Keywords tool in HubSpot to keep track of keywords generating traffic.

Any keyword that is currently being tracked in the Keywords tool with visits will appear in the Sources chart with a checkmark in the 'Track?' column. Use the Keywords tool to track different metrics for your keywords, such as rank, difficulty, monthly searches, etc.

Find out more about the Keywords tool.

Tracked keywords in the Sources Report
Tracked keywords in the Sources Report

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