Reports

How do I use the Links Tool?

Last updated: November 30, 2016

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A

The Links tool will help you with link building, which is the process of working with other sites to build inbound links to your website that bring in quality traffic. Link building will always take a back seat to producing remarkable, useful content that generates links and traffic on its own merits, but is still an important part of marketing strategy. HubSpot has a powerful Links tool that makes it easy to find new link building opportunities. In addition to showing domains linking to your website, the Links tool also provides a snapshot of sites linking to your competitors.


1. Navigate to the Links tool in HubSpot

From your HubSpot Marketing account, navigate to Reports > Reports Home.


2. Click on 'Links' in the left-side menu

From the menu on the left, click Links.


3. Understanding the Links tool metrics

At the top of the Links tool, you will see the following data:

Links Tool Top Metrics
Links Tool Top Metrics
  • Total Links Found = The total number of links on external domains linking to a page on your site.
  • Total Linking Domains Found = The number of unique domains that contain a link to a page on your site.
  • Total Average Authority = Average estimated authority of the domains containing links to your site


Within the Links chart, you will see the following data:

Links Tool Chart Metrics
Links Tool Chart Metrics
  • Authority = The estimated authority of the domain linking to your site based on a 0-10 range, 10 is the highest authority.
  • Domain = The domain sending links to your website.
  • Links = The total number of links to your site from the domain.
  • Visits = The number of visits to your site from the linking domain in the selected timeframe. These visits will appear in the Sources Report under 'Referrals'.
  • Contacts = The number of Contacts generated during the selected time period whose first visit to your site was from the linking domain.
  • Customers = The number of Contacts generated during the selected time period that are now Customers whose first visit to your site was from the linking domain.
  • First Link = The first time someone visited your website from the linking domain.
  • Last Activity = The last time someone visited your website from the linking domain.


4. Drilldown into a domain to see the inbound links

Click on a domain name to see the actual inbound links from that domain. You will be able to see the authority, link URL, number of visits, number of Contacts, number of Customers, date the link was first found, date the link was last found, the number of outbound links on the page, and if the link is passing SEO credit.

Domain drilldown in the Links Tool
Domain drilldown in the Links Tool


5. View a Competitor's inbound links

Click on the domain dropdown to see sites that are linking to your competitors, as listed in the Competitors tool.

Competitors Dropdown in the Links Tool
Competitors Dropdown in the Links Tool


6. Find inbound links for any domain

Click on the button 'Find links for any domain' to quickly find links for a domain not listed in the Competitors tool.

Find links for any domain in the Links Tool
Find links for any domain in the Links Tool

Enter a domain to view its inbound links. This is useful when you want to look at link building opportunities for a company that may not be a direct competitor, but has high-quality links in your industry.


7. Make a list of sites to target

Look through the list of sites linking to your competitors and create a list of these sites that you would like to target for inbound links. When you look at who is linking to your competitors, keep an eye out for the following things:

  • Links from industry blogs or news articles
  • Links from a domain with a high Authority. The link Authority range is from 0-10 and is based on SEOMoz's MozRank.
  • Industry directories
  • Links with good, keyword-based anchor text
  • Follow links