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How is CTA % calculated in Page Performance?

Last updated: June 29, 2016

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Product: HubSpot Marketing
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Page Performance will display the total CTA click-through % based on the selected date range.

CTA Click Through Overview

Click on the CTA % number on the Page Performance dashboard and you will see the performance of the individual CTAs on the page.

Page CTA click-through

The percentage on the dashboard comes from adding all the individual click through rates and then dividing the result by the total number of CTAs on the page. (Please note: an individual CTA's click-through is the percentage of views resulting in a call-to-action click for the given time frame.)

 

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