When using the Ads tool in HubSpot there may come a time where you ask yourself: how much should I be spending on my ads? The answer to this question is largely dependent on your business and the needs that stem from there.
To help guide you down the right path to an answer, HubSpot has built an Ads Spend Calculator to help you plan your ad spend by estimating a few key metrics.
You can also analyze the performance of your existing ads based on the cost per new contact (CPNC) metric in the ads dashboard. This calculates the total cost of your ad divided by the number of new contacts generated.