As mentioned in this article, the information gathered for Page Performance is based on your target domain in Reports Settings, which HubSpot crawls. The HubSpot crawler is responsible for crawling your website pages based on that target domain, and gives you SEO recommendations based on what it finds.
- When you visit (navigate to) the Page Performance tool, we check for the last time we crawled your website.
- Last visit to Page Performance > 7 days = recrawl website.
- If we have crawled your site within the last 7 days, then we will not recrawl your website.
- Last visit to Page Performance < 7 days = no recrawl.
If you are looking at any particular page in the Page Performance report, you can always force a recrawl of that individual page by navigating to the page's Optimization screen and clicking Refresh Page Data at the bottom of the page: