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What does 'difficulty' mean in the Keywords tool?

Last updated: January 13, 2017

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  • Difficulty is a score of 0-100 that estimates how difficult it is to reach the front page of search results for a keyword.
  • The higher the score, the harder the difficulty level to rank for that keyword.
  • Generally, you want to aim for a score lower than 50 for each keyword. Read our blog post on how to do more keyword research.
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