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What does 'Estimated Savings' mean in the Keywords tool?

Last updated: October 6, 2015

As you review your Keywords Dashboard you may wonder what is Estimated Savings and how is this number calculated. This is a monthly stat where each of your Keywords' Visits numbers are multiplied against each of your CPC (Cost Per Click) numbers, and each singular result is then summed up to provide you with a total of how much you have saved in SEO efforts because of your effective use of Keywords. In other words, Estimated Savings is what one could have spent in PPC (Pay Per Click) for the same Organic Search traffic results.

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