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What does "Unknown keywords (SSL)" mean under Organic Search in the sources report?

Last updated: November 17, 2017

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In September 2013, Google made a change that encrypts the search results for most of its users. As a result, web analytics packages, such as HubSpot, are no longer able to identify which keywords are generating organic search traffic from websites.

Visits originating from most Google searches are now bucketed under Unknown keywords (SSL) within the sources report.
The same applies when visits are bucketed into the Paid Search (PPC) category. If the visit originates from Google's HTTPS address (such as from users logged into their Chrome browser or other Google apps), HubSpot is not provided the keyword and you will see Unknown keywords (SSL) listed in the PPC category.

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