If your blog is not hosted on HubSpot, you can still see blog analytics within the Page Performance tool as long as the HubSpot Tracking Code is installed on your external site. The following data will be available for your external blog: views, CTA click-through percentage, ranked keywords, and pages linking to your post.
To view this data for your external blog, navigate to Reports > Page Performance. From here, you can filter your pages by time frame and page type. External blogs will appear under All Pages. Only HubSpot-hosted blogs will appear under Blog Posts in the page type dropdown. You can also search for specific blog posts by title or URL using the search bar at the top right of the table.
Please note: external blog posts will not appear in the Blog reports on the Marketing Dashboard.