What’s the difference between a sponsored update and direct sponsored content?

Last updated: November 18, 2016

Applies to:

Marketing Hub
Basic, Professional, Enterprise

Sponsored updates are company updates created by company page admins that advertisers can choose to sponsor.

Direct sponsored content allows advertisers to create their own content to sponsor on behalf of your company, without first posting a company update.

Please note: Advertisers must first be given permission to create direct sponsored content by company page admins.

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