The marketing grader report gives a holistic measure of your website's likeliness to succeed at inbound marketing. Your marketing grade is based on five factors: blogging, social media, SEO, lead generation, and mobile. Within each of these categories, the tool checks to see if you have the following:
- Blogging
- a blog and an RSS feed.
- a link to your blog from your home page.
- social sharing buttons on your blog.
- social subscription options enabled.
- email subscription options enabled.
- Social Media
- a Twitter account and a Facebook business page.
- links to your social media accounts from your home page.
- SEO
- alt tags on your images.
- page titles that do not include your company name.
- unique page descriptions.
- Lead Generation
- landing pages with forms to generate leads.
- marketing automation.
- analytics to measure your marketing efforts.
- Mobile
- @media queries or a mobile stylesheet.
- a meta viewport tag.
To check if your website meets the criteria above:
- In your HubSpot account, navigate to Reports > Analytics Tools.
- Click Competitors.
- Click your domain name, then click Marketing Grader Report in the top right corner.
- Browse through the categories in the left sidebar menu. Click Show next to Checklist, then click Show details next to an item to see more information.
