The marketing grader report gives a holistic measure of your website's likeliness to succeed at inbound marketing. Your marketing grade is based on five factors: blogging, social media, SEO, lead generation, and mobile. Within each of these categories, the tool checks to see if you have the following:

• Blogging
  • a blog and an RSS feed.
  • a link to your blog from your home page.
  • social sharing buttons on your blog.
  • social subscription options enabled.
  • email subscription options enabled.
• Social Media
  • a Twitter account and a Facebook business page.
  • links to your social media accounts from your home page.
• SEO
  • alt tags on your images.
  • page titles that do not include your company name.
  • unique page descriptions.
• Lead Generation
  • landing pages with forms to generate leads.
  • marketing automation.
  • analytics to measure your marketing efforts.
• Mobile
  • @media queries or a mobile stylesheet.
  • a meta viewport tag.

To see if your website meets the criteria above:

• Navigate to Reports > Analytics Tools.
• Under More analytics tools, click Competitors.
• Click your domain name, then click Marketing Grader Report in the top righthand corner. 
• Browse through the categories in the left sidebar menu. Click Show next to Checklist, then Show details next to an item to see more information.