Reports

Which factors influence my marketing grade?

Last updated: February 20, 2018

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A

The marketing grader report gives a holistic measure of your website's likeliness to succeed at inbound marketing. Your marketing grade is based on five factors: blogging, social media, SEO, lead generation, and mobile. Within each of these categories, the tool checks to see if you have the following:

  • Blogging
    • a blog and an RSS feed.
    • a link to your blog from your home page.
    • social sharing buttons on your blog.
    • social subscription options enabled.
    • email subscription options enabled.
  • Social Media
    • a Twitter account and a Facebook business page.
    • links to your social media accounts from your home page.
  • SEO
    • alt tags on your images.
    • page titles that do not include your company name.
    • unique page descriptions.
  • Lead Generation
    • landing pages with forms to generate leads.
    • marketing automation.
    • analytics to measure your marketing efforts.
  • Mobile
    • @media queries or a mobile stylesheet.
    • a meta viewport tag.

To see if your website meets the criteria above:

  • Navigate to Reports > Analytics Tools.
  • Under More analytics tools, click Competitors.
  • Click your domain name, then click Marketing Grader Report in the top righthand corner. 
  • Browse through the categories in the left sidebar menu. Click Show next to Checklist, then Show details next to an item to see more information.
User-added image

Was this article helpful?