Analyze the marketing grader report

Last updated: June 25, 2018

Applies to:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic

The marketing grader report gives a holistic measure of your website's likeliness to succeed at inbound marketing. Your marketing grade is based on five factors: blogging, social media, SEO, lead generation, and mobile. Within each of these categories, the tool checks to see if you have the following:

  • Blogging
    • a blog and an RSS feed.
    • a link to your blog from your home page.
    • social sharing buttons on your blog.
    • social subscription options enabled.
    • email subscription options enabled.
  • Social Media
    • a Twitter account and a Facebook business page.
    • links to your social media accounts from your home page.
  • SEO
    • alt tags on your images.
    • page titles that do not include your company name.
    • unique page descriptions.
  • Lead Generation
    • landing pages with forms to generate leads.
    • marketing automation.
    • analytics to measure your marketing efforts.
  • Mobile
    • @media queries or a mobile stylesheet.
    • a meta viewport tag.

To check if your website meets the criteria above:

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Click Competitors.
  • Click your domain name, then click Marketing Grader Report in the top right corner. 
  • Browse through the categories in the left sidebar menu. Click Show next to Checklist, then click Show details next to an item to see more information.
User-added image
Free Inbound Marketing Training Learn inbound marketing techniques that range from creating content, using  social promotion, converting and nurturing leads, and all the way to marketing  to your customers. Start the course