Why are tracking URL visits not appearing in the Sources Report?

Last updated: November 17, 2017

Applies to:

Marketing Hub: Basic, Pro, Enterprise

If tracking URL visits are not showing up in the sources report as expected, verify the following:

  • Visits will only appear in the sources report if the tracking URL has been clicked at least once during the time frame of the current view. Click on the dropdown at the top of the sources report to change the time frame.
  • Make sure that the HubSpot tracking code is installed on the page that the tracking URL is linking to. Tracking URLs will not record visits for pages without the tracking code, such as pages external from your website, PDFs, images, and documents.
  • Check that the tracking URL was created with the right parameters and correctly formatted URL. You can learn more about creating tracking URLs in this article.
  • If testing visits to this tracking URL, make sure that you are not visiting your website from a filtered IP address. The current IPs being blocked from analytics are located under Reports > Reports Settings.

If a tracking URL is showing visits in the sources report, but not under the expected bucket, learn more about how HubSpot categorizes visits based on tracking parameters.

In the case you're using HubSpot tracking URLs in Google AdWords ads, please be sure to do the following:

  • Use the Full Tracking URL, and not the Shortened Tracking URL. Due to recent changes in AdWords ads, users will now need to use Upgraded URLs.
  • Insert your HubSpot Full Tracking URL into the Final destination field in AdWords ads, not the Destination field.
  • The Final destination field will need to contain the same domain as the landing page URL. For example, if your ad's landing page is your Final destination field will need to contain

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