Within the Keywords tool, rank is an approximation of where your website ranks for a particular search term aggregated across multiple search engines' results pages.
- Factors like personalization and localization that search engines take into account can influence ranking on a search by search basis.
- In HubSpot, the Keywords tool only updates with a new rank for your keywords every ~7 days.
- When your rank suddenly decreases, it does not mean that you have done something wrong - it is likely that competing websites may have suddenly done something impactful enough to jump past your website in the ranking.
Learn more about using the Keywords tool.