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Why did a keyword's rank suddenly drop?

Last updated: July 27, 2016

Within the Keywords tool, rank is an approximation of where your website ranks for a particular search term aggregated across multiple search engines' results pages.

  • Factors like personalization and localization that search engines take into account can influence ranking on a search by search basis.
  • In HubSpot, the Keywords tool only updates with a new rank for your keywords every ~7 days.
  • When your rank suddenly decreases, it does not mean that you have done something wrong - it is likely that competing websites may have suddenly done something impactful enough to jump past your website in the ranking.

Learn more about using the Keywords tool.

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