Reports

Why do I see 'Auto-tagged PPC' and 'Content network (Adsense or other)' in the Paid Search section of the sources report?

Last updated: November 20, 2018

Professional, Enterprise

Applies to:

Marketing Hub
marketing-basic-pro-enterprise
Professional, Enterprise
Legacy Marketing Hub Basic
  • Auto-tagged PPC: HubSpot is able to detect that the visit was from Paid Search, but was not provided with a parameter for the campaign name.
  • Content network (Adsense or other): visit came from a content network or HubSpot was not provided with the paid ad's search term parameter for the visit.
    • This is common when using Adsense, or any type of shared content network, that does not pass the search term in the ad's URL.
    • If you created a tracking URL in HubSpot to bucket visits under Paid Search, the search term may also not be included in the ad's URL.
  • Unknown Keywords SSL: HubSpot recognizes that a search term parameter was contained in the URL, but it was encrypted by the provider before the visit was recorded.
    • Google now encrypts most visits from their search engine and ads which means that the search term parameter is no longer provided to analytics tools, such as HubSpot.