Salesforce

Sync Salesforce opportunities to HubSpot

Last updated: September 13, 2019

Applies to:

Marketing Hub  Professional, Enterprise
Sales Hub  Professional, Enterprise
Service Hub  Professional, Enterprise

Salesforce opportunities sync to HubSpot as deals. HubSpot deal properties sync with the following standard Salesforce opportunity fields:

  • Owner
  • Close date
  • Name
  • Type
  • Description
  • Amount
  • Stage

You can also create custom field mappings to sync other HubSpot deal properties with Salesforce opportunity fields.

Please note:
  • Salesforce opportunities in multi-currency organizations can sync to HubSpot, but the integration cannot convert between currencies when syncing currency values. Only the number value will sync between Salesforce and HubSpot, and no exchange rates will be applied.
  • Salesforce opportunities cannot sync to HubSpot if there are multiple deal pipelines in your HubSpot CRM.

Enable the opportunity sync

An opportunity in Salesforce syncs to HubSpot as a deal. If your opportunity is associated with Salesforce contact records, you may want the sync to associate the synced deal to corresponding contacts in HubSpot. For this to occur, ensure the contact records in Salesforce is associated with the opportunity as an OpportunityContactRole.

A deal created in HubSpot also syncs to Salesforce as an opportunity. If a HubSpot contact is associated with the deal, the corresponding Salesforce contact record will be added to the Salesforce opportunity as an OpportunityContactRole.

  • In your HubSpot account, click your account name in the top right corner, then click Integrations.
  • Click Salesforce.
  • In the CRM Objects setting, select the checkbox in the Sync? column for Deals.

Learn how to import your Salesforce opportunities to HubSpot.

When you associate a Salesforce contact with an opportunity, the integration will update the deal's Lifecycle stage property, as well as sync additional properties from the most recently created opportunity.

Please note: if you delete a Salesforce opportunity that is syncing with a HubSpot deal, the HubSpot deal will be deleted. However, if you delete a HubSpot deal, the corresponding Salesforce opportunity will not be deleted.

Contact properties that sync with opportunities

The integration will update four HubSpot contact properties if a Salesforce contact is associated with the opportunity. These fields can be used to segment lists or filters and create custom reports:

  • Associated deals: number of associated opportunities.
  • First deal created date: date the opportunity was created.
  • Recent deal close date: the date of the most recently closed won opportunity.
  • Recent deal amount: the amount of the closed won opportunity most recently created and associated with this contact.
  • Total revenue: the total revenue generated from each of a contact's associated opportunities.

Please note: the Recent deal amount property is populated by the most recently created deal associated with the contact, not the most recently closed deal.

Learn how to sync Salesforce accounts to HubSpot as companies.