What record will HubSpot sync with if there are multiple records with the same email address in Salesforce?

Last updated: September 14, 2016

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Product: HubSpot Marketing
Subscription: Professional & Enterprise
Both HubSpot and Salesforce advise against using duplicate records as it introduces the possibility for data corruption.  HubSpot automatically deduplicates Contacts based on email address (for more information click here), though in Salesforce you must set up a process for managing duplicate records.  If you have duplicate records however, here's what you can expect:
  • If two records in Salesforce have the same email address, HubSpot will only be able to sync with one of them. In most cases, this will be the oldest record with that email address.
  • Once HubSpot begins to sync with the first record, any changes or edits made to the second will not be visible to HubSpot.
  • It is recommended that you merge any duplicate Salesforce records you have. Follow the instructions here to learn how to merge records.